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Chinese Marketing. In other words, a large blow to your self esteem  

2013-04-01 08:21:45|  分类: 默认分类 |  标签: |举报 |字号 订阅

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There's a large 'drug store' (or cosmetic store) in China, HK, Taiwan and Singapore called 'Watsons.'  Girls could spend an entire day in there choosing new foundation, shampoo, lip moisturizers, eye creams and other things that we essentially don't need, but get sucked into buying.  It's a relatively clean shop, there's no garbage littered anywhere and they keep the place fairly clean (which is, believe me, very hard to find in China), so the environment creates a fairly pleasant shopping experience.  Well, except for the employees that constantly heckle you to buy goods.

I really don't know why they're so aggressive and constantly bother customers, but maybe they get a sales commission on what they sell--I have no idea.  Either way, it's really annoying and it makes the whole shopping experience quite a pain in the ass.  In fact, when I go to Watsons I'm usually in and out and dodge the employees like driving cones.  I swipe in, turn a corner, barely miss the lady that's about to call out to me, jump over the aisle with the old woman trying to sell me more BB cream, and somehow find my way to the cashier and run out without being bothered.  

Well, most of the time.

I was looking at new BB cream to buy and imagine my surprise when one of the sales associates comes by, cringes at my face and cries: 

"Your skin is terrible!  Look at all those wrinkles!  Your eyes are a mess!"

I was truly at a loss for words.  She continues.

"You need our eye cream to fix that up, otherwise it's just going to spread and you're going to get uglier."

Needless to say I ran out of the store, went home, looked at my eyes in the mirror for about 2 hours and then cried myself to sleep.

Next Wastons trip wasn't so magical either.  I was looking for some face wash when an employee jumps from behind and gawks at me.

"Oh my god," she points.  "Your skin is awful!  Look at all those red blotches!  It's way too dry."

This time I wasn't as thrown back by the comment.  I look her dead in the eyes and say, "really.  Is my skin that bad?"

She flips out a hand mirror and puts it to my face.  My skin was a bit red.  

Again, went home, starred at myself in the mirror for about 3 hours and went to sleep crying.

Since then I've been pretty self conscious about my self image.  In America I thought I looked young for my age and wasn't that bad, but I guess in China I'm the equivalent to an old hag.

The other day I went to get my hair cut.  I went to a pretty 'Chinese' like salon because the prices are reasonable (going to a Japanese one costs about 70 USD), but as the old saying goes, 'what you pay what you get' really applies in China.

They put god-knows-what kind of shampoo in my hair.  It looked like mustard, which was scary enough, but I already walked there and paid the lady, so there was no turning back now.  She starts rubbing the shampoo in and washing my hair when she says to me:

"Your hair is really oily."

I looked at her a bit shocked, then reply, "well then what can I do about it?"

"Nothing you can do.  It's probably caused my genetics and lack of sleep.  Maybe you can sleep more."

Well, that's a bit depressing.  She continues to wash and rinse my hair and doesn't stop with the ruthless review:

"You don't really have a lot of hair."

I literally had nothing to say in response to that, other than:

"That makes me sad to hear."

She laughed.  I cried on the inside.

After the hair wash finished, a man with long fingernails and a stench of cigarettes walked over and, with utter lack of motivation or drive, sighs as he flips through my hair and groans: "what do you wanna do?"

I said I just want a trim and a cut to the bangs, in which he replies:

"You should get a perm."

"I don't want a perm."

"But you don't have a lot of hair.  I mean, you barely have any now," he flips my hair a bit.  "A perm will help that."

I cringe and then snap at him, "I don't want a perm, just cut my hair.  My hair is already naturally curly so that's the last thing I want."

"Your hair isn't curly, but whatever," he starts snipping away with the utmost lack of enthusiasm.  I'm surprised he didn't stab in the eye with the scissors.

"Now that you mention it," he remarks.  "Your hair is curly.  Maybe you should get a straight perm.  We can do it in 30 minutes and it's really cheap."

"I don't want a perm."

"But we do it in 30 minutes."

"Just cut my hair," I snap.  I would never say that in the US, but he kept barking unwanted services at me and I was about to lose my patience.

"Your hair is really dry and awful," he holds it up.  "Look at it, it's terrible."

"Well what do you suggest I do about it?" I sarcastically ask.  He doesn't get the hint.

"We can do a nutrition treatment for about 50 USD, really cheap and works great."

"I'll pass."

"But your hair is awful."

"Then so be it."

He literally grunts at me and continues to snip away.  He dries my hair without the slightest finesse, literally pulling my hair and almost whacking me in the head with the brush.  I look at his long fingernail touch at my skin and hair and wonder where it's been.  I shudder.

The horrible salon experience finally comes to an end, and somehow I end up with hair that is somewhat decent.  I run out of the shop with about 80% less of the self esteem I walked in with.  I touched my hair, looked at it in the reflection of a nearby window for a minute, and think to myself:

"I guess I don't have a lot of hair."

Chinese marketing.  They tell you how ugly you are and what faults you have in order to sell you services.
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